Learn Something New: Roasting 101

Coffee roasting is a chemical process by which aromatics, acids and other flavor components are created, balanced and/or or altered to augment the flavor, acidity, aftertaste and body of the coffee. Drying Cycle: In the first phase of the roasting process, the temperature of the beans rises to 212 degrees Fahrenheit, and the bean color changes from a bright green to a pale yellow. First Crack: When the beans reach… READ MORE




Second, Cup of Excellence sends the majority of the proceeds from purchasing Cup of Excellence beans at their initial auction directly back to the farmers who produced them. This results in more opportunity for the farming families to grow their business and invest in their region. We are so proud to be able to participate in this program.